A few days ago, I was thinking about a very ordinary product idea. Imagine a food delivery app. Someone in the room says: “What if AI predicts what the customer wants for dinner before they even search?”
You joined a company, gained experience, became senior, moved into management, and kept climbing. But that path is becoming less predictable.
A customer says: “Cancel my subscription.” It sounds like a simple UX problem. But in an enterprise product, one action can affect plans, permissions, billing, data, integrations, business rules, and other users.
A customer says: “Cancel my subscription.” It sounds like a simple UX problem. But in an enterprise product, one action can affect plans, permissions, billing, data, integrations, business rules, and other users.
After nearly two decades in tech, I’ve learned that every major shift creates uncertainty before it creates opportunity. AI is moving faster than previous changes, but the principle remains the same: adapting does not mean handing over our judgment.
Most product teams look at the application first.
Is it running? Can users log in? Are the dashboards healthy? Are the charts showing green? But in cybersecurity, the most dangerous system may not be the application
When teams first start building an intent-driven interface, the idea sounds simple: “Users can just tell the system what they want.”.